Motley Bros LLC · Consulting & Product Development
Consulting &
Product Development
Proposal
A
Overview
What we're building together
This engagement takes your venture from no documentation to a fully investor-ready, operationally structured startup — with a working physical proof of concept alongside it. Choose your entry point below, or commit to the full build. Either way, every deliverable is backed by a real track record.
Xavior and Ilyaas Motley bring 7 years of research, 4 years of active development, and $240,000 raised at pre-seed. What we're offering is not a service — it's a proven playbook, delivered directly through Motley Bros LLC.
B
Why Us
We've done this.
More than once.
The work we're proposing isn't theoretical. Every document, framework, and system in this engagement was built live — under real investor pressure, with real capital on the line, across multiple ventures. What follows is not a product pitch. It's a record of execution.
Consulting Services
Choose your package — or start with one and upgrade.
Starter credits toward Full Sprint
No duplication cost on upgrade
01
Starter Package
Intro Deck + Pitch Deck
Two documents that establish your presence and open capital conversations. Start here to test the quality of our work — no long-term commitment required. If you decide to go further, the full value of this package credits toward the Sophistication Sprint.
Total
$14,500
Bundled · individual value $18,500
You save $4,000
You save $4,000
Intro Deck
8 slides · positioning, problem, solution, credibility, traction, CTA · 2 rounds revisions
Pitch Deck
12–15 slides · investor-grade narrative, TAM/SAM/SOM, financials, the ask · 2 rounds revisions
1
Intro Deck — 8 slides
Positioning, problem, solution — the first document that opens every institutional and investor conversation. Built to work as a standalone send or a meeting pre-read.
ComponentEst. hoursValue
Company positioning statement
Clear articulation of what the company is, who it serves, and why now
3 hrs
incl.
Problem definition slide
Clinical or market problem framed with data and urgency
3 hrs
incl.
Solution overview slide
Product/service framed as the clear answer to the defined problem
3 hrs
incl.
Founder story / credibility slide
Why this team, why now — narrative-driven trust builder
2 hrs
incl.
Traction / proof points slide
Any early validation, clinical insight, or market signals
2 hrs
incl.
Call to action + contact slide
Clear next step — meeting request, partnership inquiry, or intro ask
1 hr
incl.
Visual design + formatting
Cohesive, professional layout ready for print and digital distribution
6 hrs
incl.
2 rounds of revisions
Client feedback integrated across two review cycles
5 hrs
incl.
$6,500
bundled
2
Pitch Deck — 12 to 15 slides
Full investor-grade narrative. Built from scratch — narrative architecture first, slides second. The document that determines whether capital moves.
ComponentEst. hoursValue
Narrative architecture + story sequencing
Full investor story mapped across slides — problem through ask — before a single slide is built
6 hrs
incl.
Problem + solution slides
Clinical or market problem with urgency, solution with clear differentiation
4 hrs
incl.
Market opportunity slide (TAM/SAM/SOM)
Bottom-up market sizing, visualized for investors
3 hrs
incl.
Business model slide
How the company makes money — revenue model, pricing, and margins at a glance
2 hrs
incl.
Traction + validation slide
Proof points, clinical insight, early interest, or market signals that de-risk the bet
3 hrs
incl.
Go-to-market slide
Entry strategy and channel overview
2 hrs
incl.
Financial summary slide
Key projections and unit economics
2 hrs
incl.
Team slide
Founder and key team credentials framed for investor confidence
2 hrs
incl.
The ask — use of proceeds + milestones
Capital requested, how it's deployed, and what milestones it unlocks
3 hrs
incl.
Visual design + full deck formatting
Professional, cohesive visual layout — print, PDF, and presentation ready
8 hrs
incl.
2 rounds of revisions
Narrative and design refinements across two investor-facing review cycles
5 hrs
incl.
$12,000
bundled
Upgrade path: Starter Package fully credits toward the Sophistication Sprint — no duplication cost, no penalty for starting small.
Continues below ↓
02
Sophistication Sprint
The Complete Business Build
Six foundational deliverables built in sequence over 5–6 months — each one feeding the next. When this package is complete, you have a pitch-ready business with financial infrastructure, a protected equity structure, and a clear path to market. Nothing is missing for a serious investor conversation.
Total
$49,500
6 deliverables · fixed fees
5–6 month engagement
5–6 month engagement
1
Intro Deck
First. Establishes positioning before any other document is built. Everything else references back to this.
ComponentEst. hoursValue
Company positioning statement
Clear articulation of what the company is, who it serves, and why now
3 hrs
incl.
Problem definition slide
Clinical or market problem framed with data and urgency
3 hrs
incl.
Solution overview slide
Product/service framed as the clear answer to the defined problem
3 hrs
incl.
Founder story / credibility slide
Why this team, why now — narrative-driven trust builder
2 hrs
incl.
Traction / proof points slide
Any early validation, clinical insight, or market signals
2 hrs
incl.
Call to action + contact slide
Clear next step — meeting request, partnership inquiry, or intro ask
1 hr
incl.
Visual design + formatting
Cohesive, professional layout ready for print and digital distribution
6 hrs
incl.
2 rounds of revisions
Client feedback integrated across two review cycles
5 hrs
incl.
$6,500
Fixed fee
2
Business Plan + Executive Summary + 2-Pager — 3 documents
Three-tier document stack. The full strategic plan is the source of truth. The executive summary is what gets sent ahead of meetings. The 2-pager is what gets left behind.
ComponentEst. hoursValue
Full business plan (15–25 pages)
Company overview, market analysis, competitive landscape, business model, operations plan, risk analysis
20 hrs
incl.
Market research + TAM/SAM/SOM analysis
Bottom-up addressable market sizing with medical/clinical context and supporting data
8 hrs
incl.
Competitive landscape analysis
Direct and indirect competitors mapped, differentiation clearly articulated
5 hrs
incl.
SWOT analysis
Strengths, weaknesses, opportunities, and threats with strategic framing
3 hrs
incl.
Executive summary (4–6 pages)
Condensed version of the full plan — sent ahead of meetings, shared with partners
5 hrs
incl.
2-page leave-behind
Scannable overview for clinical stakeholders, early investors, and partner conversations
4 hrs
incl.
2 rounds of revisions across all three documents
Client feedback integrated across two full review cycles
5 hrs
incl.
$9,500
Fixed fee
3
Financial Model
3-year projections, unit economics, burn/runway, and scenario modeling. Built third because it needs the business plan as its foundation — assumptions flow from strategy, not the other way around.
ComponentEst. hoursValue
Revenue model + projections (3 years)
Revenue streams defined with growth assumptions, pricing model, and volume projections
8 hrs
incl.
Unit economics — CAC, LTV, gross margin
Per-unit cost of acquisition, lifetime value, and margin structure clearly modeled
5 hrs
incl.
Operating expense model
Full cost structure including team, overhead, R&D, and scaling costs
4 hrs
incl.
Burn rate + runway analysis
Monthly cash flow, burn rate, and runway projections tied to capital raise milestones
4 hrs
incl.
3-scenario modeling (base, upside, downside)
Conservative, base, and optimistic scenarios stress-tested for investor Q&A readiness
5 hrs
incl.
Capital raise integration
How the raise ties to the financial model — use of proceeds, milestone unlocks
3 hrs
incl.
Investor-ready output formatting
Clean spreadsheet + summary slide suitable for investor data rooms
3 hrs
incl.
2 rounds of revisions
Assumption refinement and model updates across two review cycles
3 hrs
incl.
$8,500
Fixed fee
4
Cap Table Architecture
Equity structure, SAFE note framework, and dilution modeling — built fourth so it reflects the financial and corporate reality established in steps 1–3. Mistakes here are expensive later.
ComponentEst. hoursValue
Initial equity structure design
Founder shares, class structure, and ownership allocation framework
3 hrs
incl.
SAFE note framework
Pre-money SAFE structure with valuation cap and discount rate recommendations
3 hrs
incl.
Dilution modeling through 3 rounds
Simulates pre-seed, seed, and Series A dilution impact on founder ownership
4 hrs
incl.
Option pool sizing recommendation
Employee option pool structure sized for early team incentivization
2 hrs
incl.
Investor governance guidance
Board seat considerations, pro-rata rights, and information rights at pre-seed stage
3 hrs
incl.
Live cap table spreadsheet
Formatted, investor-ready document for data room and due diligence
3 hrs
incl.
1 round of revisions
Structural adjustments based on client and advisor feedback
2 hrs
incl.
$5,500
Fixed fee
5
Pitch Deck — 12 to 15 slides
Built fifth because it synthesizes everything that came before. The narrative pulls from the business plan. The financials pull from the model. The ask pulls from the cap table. This is the synthesis, not the starting point.
ComponentEst. hoursValue
Narrative architecture + story sequencing
Full investor story mapped — problem through ask — before a single slide is built
6 hrs
incl.
Problem + solution slides
Clinical or market problem with urgency, solution with clear differentiation
4 hrs
incl.
Market opportunity slide (TAM/SAM/SOM)
Bottom-up market sizing pulled from the business plan, visualized for investors
3 hrs
incl.
Business model slide
How the company makes money — revenue model, pricing, and margins at a glance
2 hrs
incl.
Traction + validation slide
Proof points, clinical insight, early interest, or market signals that de-risk the bet
3 hrs
incl.
Go-to-market slide
Entry strategy and channel overview pulled from the GTM deliverable
2 hrs
incl.
Financial summary slide
Key projections and unit economics pulled from the financial model
2 hrs
incl.
Team slide
Founder and key team credentials framed for investor confidence
2 hrs
incl.
The ask — use of proceeds + milestones
Capital requested, how it's deployed, and what milestones it unlocks
3 hrs
incl.
Visual design + full deck formatting
Professional, cohesive layout — print, PDF, and presentation ready
8 hrs
incl.
2 rounds of revisions
Narrative and design refinements across two investor-facing review cycles
5 hrs
incl.
$12,000
Fixed fee
6
Go-to-Market Strategy
Built last because it needs the ICP, the market data, and the business model to be locked first. Channel definition, launch sequencing, and a partnership framework for medical market entry.
ComponentEst. hoursValue
Ideal customer profile (ICP) definition
Who the buyer is, who the user is, and where they diverge — critical in medical markets
4 hrs
incl.
Channel mapping
Distribution channels ranked by access, cost, and conversion probability for medical/clinical context
4 hrs
incl.
Launch sequencing plan
Phased market entry — who to approach first, second, and third, and why
4 hrs
incl.
Partnership + institutional buyer framework
Hospital systems, clinical networks, and procurement pathway strategy
4 hrs
incl.
Early deal flow strategy
How to build pipeline before the product is fully ready — warm intro sequencing
3 hrs
incl.
Competitive positioning brief
How to frame against existing solutions in market-facing conversations
3 hrs
incl.
GTM strategy document
Full written strategy document — shareable with team, advisors, and investors
4 hrs
incl.
1 round of revisions
Strategic refinements based on client feedback
3 hrs
incl.
$7,500
Fixed fee
Success-fee layer — additive only, triggered on verified outcome, zero upfront cost
Investor sourcing — active pipeline management, warm introductions, outreach on your behalf
4% of capital closed
Key team member placement — sourcing, vetting, and closing critical early hires
$8,500 per signed hire
Hardware Development
POC Development Package — runs in parallel with consulting.
3 gated phases · each approved before next begins
$30,500
03
POC Development Package
Concept to Investor-Ready Hardware
Three gated phases. Concept validation and CAD first, physical prototype second, refined POC with investor documentation third. You approve each phase before the next begins — full control, no surprises. Engineering is led by Ilyaas Motley with Adam Hinzley on CAD and hardware. All labor costs are absorbed into phase fees. In-house 3D printing infrastructure. Client retains all IP.
Total
$30,500
3 phases · milestone-gated
runs alongside consulting
runs alongside consulting
P1
Concept Validation + CAD
The foundation. Product architecture, full technical specification, CAD drawings, and feasibility assessment. Nothing is built until this phase is complete and approved.
ComponentEst. hoursValue
Product architecture document
High-level technical breakdown of how the product works, its components, and material requirements
5 hrs
incl.
Technical specification document
Detailed spec covering dimensions, tolerances, material properties, and performance targets
6 hrs
incl.
CAD drawings — primary + exploded views
Full CAD model with assembly views, part dimensions, and manufacturing-ready files
18 hrs
incl.
Feasibility assessment report
Engineering feasibility, material availability, and risk flags before committing to build
4 hrs
incl.
Materials selection brief
Recommended materials, sourcing options, and rationale for Phase 2 build
3 hrs
incl.
Phase 1 review + client presentation
Walkthrough of all Phase 1 outputs — client approves before Phase 2 begins
2 hrs
incl.
$8,000
Milestone
P2
First Physical Prototype
3D printing, materials sourcing, initial build, first functional unit delivered. Materials cost is included. Phase 2 begins only after written Phase 1 approval.
ComponentEst. hoursValue
Materials procurement
Sourcing and acquisition of all required build materials per Phase 1 spec
3 hrs
incl.
3D printing — primary components
In-house printing of all structural components from finalized CAD files
15 hrs
incl.
Assembly + finishing
Component assembly, fit checks, surface finishing, and initial quality inspection
10 hrs
incl.
Functional testing — initial
Basic functional verification — does the unit perform its intended purpose?
6 hrs
incl.
Build notes + iteration log
Documentation of what was built, what worked, and what needs refinement in Phase 3
3 hrs
incl.
Physical unit delivery to client
First functional prototype unit delivered for client review and approval
—
incl.
Phase 2 review + client presentation
Walkthrough of Phase 2 outcomes — client approves before Phase 3 begins
2 hrs
incl.
$12,500
Milestone
P3
Refined POC + Investor Documentation
The final deliverable. Iterated prototype incorporating Phase 2 learnings, materials testing documentation, and an investor-ready technical package. What you walk into investor meetings with.
ComponentEst. hoursValue
Design iteration from Phase 2 findings
Refinements to CAD and build process based on Phase 2 build notes and testing results
8 hrs
incl.
Refined prototype build
Full rebuild incorporating all Phase 2 learnings — improved fit, finish, and function
12 hrs
incl.
Materials testing + documentation
Performance testing of key materials with results documented for investor review
6 hrs
incl.
Investor-ready technical 1-pager
Clean technical summary — what it is, how it works, what's been validated
4 hrs
incl.
Live demo setup + demo script
Prepared demo format for investor meetings — what to show, in what order, with what narrative
4 hrs
incl.
Final refined unit + full documentation package
Pitch-ready physical prototype delivered with complete technical documentation
—
incl.
$10,000
Milestone
T
Timeline
5–6 Month Engagement
Consulting and POC development run in parallel from month two. The consulting sprint builds business infrastructure while hardware phases progress — both tracks converge in months 5–6 around investor readiness.
Month 1
Intro deck
Business plan stack
Business plan stack
Month 2
Financial model
CAD + concept validation
CAD + concept validation
Month 3
Cap table · Pitch deck
First prototype build
First prototype build
Month 4
GTM strategy
Prototype iteration
Prototype iteration
Month 5–6
Investor sourcing
Refined POC
Demo package
Refined POC
Demo package
Consulting sprint
Parallel tracks
POC development
$
Investment Summary
What you're investing in
R
Market Context
Market rate justification
Every fee is priced against verified market benchmarks. This engagement reflects a meaningful discount to standard rates given the combined scope and founder-to-founder structure.
| Deliverable | Standard market rate | Our fee | Type |
|---|---|---|---|
| Intro deck | $3,000–$10,000 | $6,500 | Fixed |
| Pitch deck | $8,000–$15,000+ | $12,000 | Fixed |
| Business plan + exec summary + 2-pager | $5,000–$20,000 | $9,500 | Fixed |
| Financial model | $3,000–$12,000 | $8,500 | Fixed |
| Cap table architecture | $2,500–$8,000 | $5,500 | Fixed |
| Go-to-market strategy | $8,000–$30,000+ | $7,500 | Fixed |
| Investor sourcing | 2–5% of raise | 4% on close | Success |
| Team placement | 15–25% of first-year salary | $8,500/hire | Success |
| POC Phase 1 — concept validation + CAD | $15,000–$40,000 | $8,000 | Milestone |
| POC Phase 2 — first physical prototype | $25,000–$100,000+ | $12,500 | Milestone |
| POC Phase 3 — refined POC + investor docs | $20,000–$75,000 | $10,000 | Milestone |
§
Terms
Engagement Terms
Payment structure
Consulting deliverables invoiced upon delivery and written client acceptance. POC phases invoiced upon written approval at each phase end — before the next phase begins. Success fees triggered only by verified capital close or signed team placement. Nothing is owed in advance.
Intellectual property
All deliverables, designs, and documentation produced under this engagement are the sole property of the client upon full payment of the associated fee. Motley Bros LLC retains no IP rights over any work product created for this engagement.
Confidentiality
Both parties maintain strict confidentiality on all proprietary information shared during this engagement. A mutual NDA is included within the consulting agreement executed prior to any work commencing.
Scope changes
Any work outside the defined scope is agreed in writing via change order before it begins. Base engagement scope is fixed as described in this document. Upgrades between packages carry no duplication cost.